Mamma Mia! goes sing-along for re-release
With sales slowing and several high-grossing, summer blockbusters to contend with (most notably, The Dark Knight), Universal Pictures has resorted to an interactive gimmick in order to boost its Labor Day weekend revenue for Mamma Mia! A "Sing-Along Edition" of the movie premieres in select theaters nationwide on Friday, Aug. 29. This “unprecedented worldwide phenomenon” will feature, well, pretty much just subtitles—but also an exclamation-point-littered invitation from Universal to “sing and dance along.” ... read more
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