Mattel to Relaunch Max Steel with New Animated Show

By Mark Rozeman at 10:00 AM on January 28, 2013

According to a report by Deadline, toy company Mattel plans on relaunching their action property Max Steel for a new animated television series....  read more

Found in: TV, News

Jon M. Chu to Direct He-Man Movie

By Darren Orf at 9:00 AM on August 1, 2012

According to Deadline, 32-year-old director Jon Chu is in talks to direct the upcoming Sony Pictures film, Masters of the Universe. The live-action film would be based around the popular Mattel toy and television character, He-Man. This project isn’t Chu’s first experience with directing Mattel-centric films. Chu recently finished G.I. Joe: Retaliation, a follow-up to Stephen Sommers’ G.I. Joe. Retaliation has recently been pushed back to March 29, 2013 for some 3D conversion and shooting additional scenes....  read more

Found in: Movies, News

Watch a Mattel Back To The Future II Hoverboard Actually Hover

By Hilary Saunders at 11:17 AM on March 5, 2012

We heard a few weeks ago that toy company Mattel was launching a replica Back To The Future II hoverboard: A to-scale replica that measures approximately 28″ × 8″ × 3” and has all the same patches, logos and colors as Marty McFly’s original. But then, this magnificence floated onto our radar. YouTube user dondula7 modified one of the boards, making it actually hover magnetically. This version only supports about five pounds of weight, but we still think it’s pretty awesome. Pre-order the (stable) hoverboard over at MattyCollector.com until March 20 and check out dondula7’s video below. ...  read more

Found in: Blogs, Awesome of the Day

Mad Men Barbies to Hit Stores in July

By Anna Swindle at 4:09 PM on March 10, 2010

As if Don Draper, his wife Betty, the silver-haired Roger Sterling and his ad agency’s most stylish secretary didn’t already look perfect enough through our televisions, now they’re being transformed into Barbie versions. A partnership between AMC, Lionsgate and Mattel has resulted in the four-doll set, scheduled to start popping up on select shelves in July....  read more

Found in: Culture, News

Mattel Preps Cyndi Lauper, Joan Jett and Debbie Harry Dolls

By Christina Lee at 1:00 PM on November 17, 2009

Mattel is setting the tone for a throwback Christmas by unveiling the first looks of its “Ladies of the 80s” collection, featuring doll versions of Cyndi Lauper, Joan Jett and Debbie Harry....  read more

Found in: Music, News

Saga of He-Man Continues: A Possible Move to Columbia Pictures

By Emily Riemer at 3:00 PM on September 24, 2009

The embattled remake of the classic cartoon from the 1980s has switched directions...again. Mattel, who owns the rights to He-Man, is in talks with Columbia Pictures about taking up the fledgling live-action movie....  read more

Found in: Movies, News