The 15 Best Gadgets of 2012
From the likely next generation of Apple products to some out-of-the-blue contenders, we're counting down our 15 favorite gizmos this year. read more
Found in: Blogs, List of the DaySelf-Lacing Back to the Future Shoes Coming From Nike?
It’s only four years until the events of _Back to the Future Part II_ are supposed to take place. While most of the film’s creations don’t look like they’re going to make the 2015 date (hoverboards, flying cars, an entire family played by Michael J. Fox), with the help of Nike, the Marty McFly’s self-lacing shoes may become a reality. read more
Found in: Culture, NewsKobe Bryant and Kanye West Team With Robert Rodriguez to Sell Nikes
Ever wanted to see Kobe Bryant take on a league of snarling players on a basketball court made of fire? Soon, you can.... read more
Found in: Movies, NewsNike Shoes Give New Life to Old Magazines
To those who say that print is dead, Nike begs to differ. With the recent release of their Women’s Print Pack, Nike has given new purpose to magazines. The limited edition collection is comprised of three designs, all made of recycled magazines. The Nike Flash Macro Premium in Sail/Birch, Nike Blazer Mid Premium in Sail/Khaki and Nike Air Rift Premium in Sail/Sport Red. Made of shredded magazines (possibly old copies of Paste?), each shoe is an original unto itself. If you want to get them hot off the presses, you may have to do a little traveling... read more
Found in: Blogs, Awesome of the DayNike Concludes "Write the Future" Campaign
We were surprised by the absence of one key player in the concluding spot of Nike’s “Write the Future” ad campaign: Paul the Octopus.... read more
Found in: Culture, NewsWatch OutKast's Andre 3000 Cover The Beatles for the NBA Finals
With all the hype around Big Boi’s anticipated summer album, we were beginning to wonder what happened to the music career his OutKast partner-in-crime, Andre 3000.... read more
Found in: Music, NewsTen Filmmakers Who Rocked the Ad World
The film is a high-octane epic full of fast-paced shots, thrilling pursuits and a heart-pounding score... read more
Found in: Blogs, List of the DayNike's All-Time Best Commercials
Right, it’s a little odd for a pop-culture magazine to rank the greatest shoe commercials. But no other company has so consistently turned televised advertising into art. These 11 ads function as short films—loaded with wit, inspiration, killer music and gorgeous visuals. Why 11? Well, we had a perfectly good list of 10 and then we saw this list, which didn’t have a ton of overlap, but which did remind us of the immortal Bo Knows campaign. So we’ve tacked on one of those for good measure.... read more
Found in: Blogs, List of the DaySalute Your Shorts: District 9 Director Neill Blomkamp's Science-Fiction Reality
After several years working as a 3D animator, Neill Blomkamp has gone from music video/commercial director to feature director remarkably fast... read more
Found in: Movies, FeaturesDe La Soul Does 45-Minute Nike Song
What do you call a 45-minute track? An album? A song? An accomplishment? For De La Soul, it's just business as usual. The hip-hop trio, which is celebrating the 20th anniversary of its debut, 3 Feet High and Rising, contributed a piece to the Nike+ Original Run Series in collaboration with mash-up duo Flosstradamus.... read more
Found in: Music, News
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