Asthmatic Kitty offers up Sufjan Stevens, holiday fun
After Pitchfork gave Grampall Jookabox's new album a mediocre review, Asthmatic Kitty was quick to action. How could this negative be turned into a PR goldmine? By following in the steps of Radiohead, and a certain music magazine, with a name-your-own-price scheme, of course. But this time, instead of letting the listeners pick, the critics will do the pricing (via their review ratings). So when the Pitchfork writer handed GJ's Ropechain a 5.4, the price of the album became $5.40--and for how long? You guessed it! 54 hours. ... read more
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