Pages tagged “tobias froberg”

Previously unassuming Swede makes stab at over-the-top pop

“A Swedish massage to your ear”—those are the words that greet you at Tobias Froberg’s MySpace page, and his third full-length release works hard to exemplify this tagline. Always pleasant, often soothing and entirely innocuous, Turn Heads begins with a rollicking bit of twee pop on the appropriately titled “Blissful” and then shuffles into a series of dainty, soft-rock ballads and swirling piano-pop epics that threaten to leave you asleep on the masseuse’s table. Having garnered resolutely positive press for the ’60s folk-pop of 2006’s Somewhere in the City, here the shaggy Swede trades Paul Simon for Paul McCartney and inherits a generation of ’70s singer/songwriter clichés in the process. To his credit, Froberg carries it amazingly well, as very few songwriters are so adept at creating lushly orchestrated arrangements and swooning multi-part harmonies. But, despite his winning way with melody, he’s often just too ordinary, and his tendency toward easy rhymes and heartsick hooks extinguishes the subversive spark that separates the great singer/songwriters from the merely good.

Click above to watch "Slipping Under the Radar" from Tobias Froberg's new album Turn Heads, out now on Cheap Lullaby Records.

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4 to Watch: Tobias Froberg

Hometown: Gotland, Sweden
Fun fact: The first album Froberg received as a child was a live recording of an Elvis show in Las Vegas. “I loved it because the name ‘Elvis’ was written in tiny, tiny stars,” he says. “I thought it looked really cool.”
Why he’s worth watching: After touring in support of fellow Swedish folkie (and brother-in-buzz) José Gonzalez, Froberg just finished his first headlining North American tour.
For fans of: Paul Simon, Sondre Lerche, Damien Rice

Tobias Froberg recently relocated from Gotland, his Swedish island hometown, to Stockholm, the country’s political, economic and cultural center. According to Froberg, this sort of move is inevitable for a Swedish artist. “Everybody moves to a big city sooner or later,” he says.

Froberg describes his latest release as “a city record” shaped by experiences in Stockholm, New York and London. Straightforwardly titled Somewhere in the City and recorded with friend and producer Linus Larsson, the album mixes a folky singer/songwriter vibe with subtle elements of genres as diverse as Motown, country, pop and gospel. Froberg goes from spiritual (“God’s Highway”) and romantic (“Love and Misery”) to celebratory (“What a Day”) in a 40-minute span, giving listeners a stripped-down glimpse of the ups and downs of his new single life in Stockholm. And a testament to his moving on: There’s only one song about the elusive Elisabeth, the inspiration (and subject) of his entire last album.

Despite Froberg’s newfound metropolitanism, touches of Gotland appear throughout Somewhere In The City’s songs—in his unpolished voice, squeaky-clean lyrics and the birds chirping in the background of “The Features of a Human Face.” Froberg says he isn’t ready to move too far from his hometown, where he still often visits his parents. “I saw an interview with Bono from U2 where he explained that [while] nobody else could hear it, The Joshua Tree was, in a way, very Irish to him. I don’t know if anybody else can tell, but I can tell that I’m from Gotland.”