Maker's Mark to Decrease Its Alcohol Content Due to Rise in Global Popularity

Southern writer Walker Percy once said, “The joy of bourbon drinking is not the pharmacological effect of the [alcohol] on the cortex but rather the instant of the whiskey being knocked back and the little explosion of Kentucky U.S.A. sunshine in the cavity of the nasopharynx.” For drinkers of the famously red wax-sealed bourbon brand Maker’s Mark, that little explosion just got a little smaller, as Quartz points out. The brand has announced that it will be reducing the alcohol content in the bourbon in order to compensate for the rising international popularity of the beverage....  read more