Hometown: Atlanta, Ga.
Fun Fact: Friends of artsy noisemakers, Liars, Deerhunter has also earned the respect of fellow Brooklyn expatriates Yeah Yeah Yeahs; Karen O calls the band's live show a "religious experience."
Why It's Worth Watching: Deerhunter’s blend of psychedelic rock and avant-garde noise paired with its unpredictable live performances is helping to make it one of the most talked-about bands of 2007.
For Fans Of: Liars, early Velvet Underground, surrealism
Over the last 20 years or so, Atlanta has developed into a flourishing breeding ground for R&B and hip-hop. The city has opened its arms to many up-and-coming artists such as TLC, Usher, Lil’ Jon, T.I., Gnarls Barkley’s Cee-Lo, OutKast — the list is endless. To a certain extent, then, it's not stretching the truth to say that the avant rockers of Deerhunter stick out a bit, inasmuch as they're leading Atlanta's youthful and thriving rock 'n' roll scene.
Well before the new year even began, the quintet was lauded as one of
the bands to watch in 2007. And before its highly-anticipated second
was released this week on Chicago label, Kranky, blogs eagerly visited
the band’s MySpace page to listen to unreleased tracks. It's fairly
obvious that Deerhunter has entered that intangible and oft-prickly
realm known simply as “buzz.” But these guys didn’t start a band to
“It’s nice. We won’t say it’s not nice,” says drummer Moses
Archuleta. "We did work hard, and it’s nice to see our hard work paid
off, but we don’t feel any different.”
The recognition from various media outlets is flattering and all,
but the members of Deerhunter much prefer individual attention from
adoring fans in the audience who can understand and appreciate the
group's particular outsider perspective. “I want to appeal to kids who
look different," vocalist/guitarist Bradford Cox says. "[I want to]
appeal to gay kids who are marginalized in the community, people who
look out of place."
Deerhunter’s anti-cliché approach has helped the band form a strong
relationship with Liars, an innovative rock group known for changing
its sound with each subsequent album. Guitarist Aaron Hemphill has even
admitted that he misses touring with Deerhunter. “We had a kinship with
them,” Cox says. “I like to see artists dismantle their whole setup,
and that’s how we got along with Liars because I never met people I
connected with so much.”
In spite of the positive feedback, Deerhunter has also dealt with
its share of harsh criticism. But the band has collectively taken heed
to the fact that its music will produce a polarized effect. These five
guys are not going to stop making the music they want to only to pander
to the masses.
“We don’t have any pressure,” Cox says. “Our label is [lenient] and
we can do whatever we want. We’ll always be who we are, and we see no
possibility of crossing over.”