Kanye West said it better than anyone ever could: "Wake up, Mr. West, Mr. West, Mr. Fresh, Mr. By-His-Self-He-So-Impressed." We already know 'Ye has a pretty good sense of humor, even if his ego soars to titanic levels at times. Now, Kanye is willing to share the secret to his success with you. What could it be? A magic bear-suit and pair of white sunglasses? Robotic augmentation by Daft Punk? No, the answer is much, much simpler and weirder: BeKanye.
As part of Absolut Vodka's ongoing spotlight
on artist-created ads, West crafted a commercial of his own,
"Be Kanye." Ye's swagger is bullish enough that we really can't do the ad justice, so you're gonna have to check this one out for yourselves. Watch out for the tiger:
So much for "there's a thousand yous, there's only one of me." Are we really to believe that 'Ye would let a million copies of him roam the streets of Chicago, flipping out at award shows and prolonging weird beef? Who knew it was that easy? Just pop an Alka-Seltzer, and say, "Welcome to the good life." Our burning question: Does it comes with or without a guest spot on Entourage?
Cover Story: Kanye West - Pomp and Circumstance
News: Kanye West calls Bonnaroo organizers "fucking idiots"
YouTube: Kanye West "Can't Tell Me Nothing" feat. Zach Galifianakis
Got a news tip for Paste? E-mail firstname.lastname@example.org.