If you can't beat them, start and maintain a phony Internet fight with them without their knowledge. At least, that's what comedian Michael Ian Black is doing to author David Sedaris.
"When referring to him, put a 'p' after the 'S' in 'Sedaris,' so that
what you're saying is 'Spedaris.' This isn't a put down exactly; it's
actually just a mispronunciation of his name, but if enough people
start doing it, I have no doubt it will drive him fucking crazy."