Manchester Orchestra producing 11-part concept video

Manchester Orchestra
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Although they first caught our eye long ago, Manchester Orchestra have been gathering national steam ever since releasing their debut full-length album, I'm Like A Virgin Losing a Child. Since then, the Atlanta-native indie rock outfit has quickly grown in popularity (you know you've arrived when Rainn Wilson gives you a Twitter shout-out). After staying busy in 2008, the band has recently finished up its sophomore album, Mean Everything to Nothing, and is now working on an 11-part concept video corresponding to each track on the new record.

The idea was conceived by Destroy Rock Music, the Emmy-winning directing team of Clay Lipsky and Jason Bognacki, who also directed the video for one of the band's first singles, "I Can Barely Breathe." Lipsky says that the team's vision for the video series was "to create a cinematic collage of decaying film and lost memories." The narrative, says Lipsky, centers around a young woman on a journey "to find what she is missing."

Watch "Shake It Out" here.