Study Says 50% of Country Fans Lack Internet at Home

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A  survey conducted by the Country Music Association produced results that exemplify a reality in the industry not often realized: 50 percent of core country music fans do not have the internet at home. And 42 percent of those respondents report they have no desire to change that.

The survey, conducted in 2008 and released in March 2009, could affect the way country artists promote and distribute their music to their fan base. With the popularity of online music services like iTunes annually increasing and communication from artists most easily available online, fans without Internet in their homes are disconnected from the exponentially bigger digital-music realm.