According to Variety, the show averaged about two million viewers per episode last season, slightly ahead of fellow HBO hits Big Love and Entourage. The episode on Sunday pulled in 3.4 million viewers (or 5.1 million including the late-night repeat).
The first season of the gothic vampire series from Alan Ball (Six Feet Under) also debuted on DVD last month and has become the bestselling TV-on-DVD release so far this year. Ball has already said he wants to begin shooting a third season late this year.
Review: True Blood: The Complete First Season