Chipotle Sponsors Free Food, Inc. Screenings


The pairing of a popular, national fast-food restaurant chain sponsorship with a documentary critiquing the money-hungry, modern U.S. food industry may seem counter intuitive, but Chipotle is banking on its "food with integrity" philosophy to coincide tidily with that of Food, Inc.'s.

Admittedly, the Mexican grill chain's use of sustainable, added-hormone-free and organic ingredients does sound on-par with Eric Schlosser and Michael Pollan's documentary critiquing the over-processed diets and under-reported federal food issues of today.