A dance producer in
the U.K. who calls himself Grum is making use of some pretty
newfangled technology to promote his work. The artist uses 2D barcode
marketing to make his music accessible to anyone walking down the
street, allowing people to listen to his work simply by scanning a barcode on one of his posters with their cell phone.
The barcode technology began development in 1994, when a Japanese corporation created the QR (Quick Response) Barcode, designed to be decoded at high speeds. Now, artists like Grum are imprinting the QR codes on their merchandise so that users can simply point their camera phones at a poster like a magic wand, and (ta-da!) immediately discover new music...or old hip-hop. RhymeLibrary exists solely to re-connect music lovers with old-school rap via QR codes, making it possible to stream Funkdoobiest and N.W.A. straight to your cell following a quick barcode scan.