As a musician worth following on Twitter, John Mayer is quite used to interacting with fans on a regular basis. However, a new music video will bring fans closer to the singer-songwriter than ever before.
In his video for "Heartbreak Warfare," the debut single from his
upcoming album, Mayer transports from the comfort of his bedroom to an
exploding battlefield. Meanwhile, augmented reality technology will
send viewers straight to the scene, as Mayer recently demonstrated to Wired.
Watch Mayer's behind-the-scenes look of his "Heartbreak Warfare" music video:
With a webcam aimed toward them, viewers can place themselves in the
music video by holding up a piece of paper with a printed graphic: in
Mayer's case, a broken heart inside a black box. Once the webcam
recognizes the graphic, it superimposes the video over where it detects
the piece of paper, transforming Mayer's world into a sort of digital
Mayer debuted a part of his music video at this year's Adobe MAX conference Tuesday, to demonstrate how it uses this technology:
says that he is the first to use augmented reality in a full-length
music video, though the technology in itself has become increasingly
popular. In July, Blink-182 filmed such a performance in part of a Doritos promotion, though viewers had to use a bag of chips instead.
The "Heartbreak Warfare" music video will debut in its entirety online next month. Mayer's new album, Battle Scenes, is slated for a Nov. 17 release.
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