When your industry is struggling, you have to adapt. Jack White knows this, and his Third Man Records imprint in Nashville, Tenn., has announced a series of live in-studio performances that will be open to the public and then pressed onto limited-edition vinyl. The shows, which will give young music fans who can’t get into over-21 shows a chance to see their favorite acts, also provide bands with an opportunity to play for a crowd and record a live album in White’s custom-designed studio. Multi-angle videos of the performances will be posted on Third Man’s website. The Dex Romweber Duo will be kicking off the series with a Feb. 4 performance.
Those who attend the performances will not only have the opportunity to spin records on open turntables before and after the show, but they can also snag a limited edition black and blue vinyl LP of the live recording. If you can’t get to Music City, plain black LPs will be available online. Members of Third Man’s subscription service The Vault will be able to watch the videos of the series for free, while everyone else will have to pay-per-view (the Dex Romweber Duo video will set you back $3).