Blue Horizon, the blues label responsible for the release of early Fleetwood Mac material, is being resurrected for the 21st century. The British label was founded in 1966 by Mike Vernon but had stopped putting out albums by the early ‘70s, and now, 40 years later, Seymour Stein and Richard Gottehrer (the founders of Sire, the label who signed Madonna and The Ramones) are bringing the classic imprint back.
The ressurected label will start out digital-only and is currently looking for artists to sign. Although the company has a rich past, the men behind the rebirth are looking steadfastly to the future. “We’re introducing the label into the world as it is, not as it was,” said Gottehrer at a recent MIDEM press conference. “And we’re thinking ahead, about the world as it will be.”
Harnessing the marketing tools of Gottehrer’s online distribution company The Orchard, the new label will look for promising acts from all over the globe. “I feel there is another breakthrough coming in internet music,” Stein explained. “It doesn’t matter what the language is, there is music coming from all over Europe, Asia, India even China.”
The label will also give some of their signees the potential to upstream to Warner Brothers.