There are a lot of reasons to love Portland, Ore. The music scene that has birthed bands like The Decemberists and Blitzen Trapper, amazing coffee shops like Stumptown, and a city block stacked with the bookish goodness of Powell's—the list goes on and on.
The latest entry in the town's registry of awesomeness? Portland mayor Sam Adams has partnered with a local music licensing company Rumblefish to create Listen Local, a program dedicated to promoting local music through the city's phone lines. "Should you make a call to a City bureau and be put on hold for a moment or transferred to another department, you will now be treated to the delightful sounds of local musicians," a press release reads. A 15-track playlist featuring folk rock collective Loch Lomond, among others, has been handpicked by Listen Local's summer volunteers to be featured on the lines.
“From our entrepreneurs to our artists, what starts in Portland tends to be watched - and bought - around the world," Adams says on his website. "Portland’s economic prosperity is being built on our innovation and our creativity. Listen Local showcases both."
Check out a video of Loch Lomond playing "Ghost of an Earthworm" in Adams' office below:
Listen Local with Loch Lomond from Mayor Sam Adams on Vimeo.