YouTube has announced that the video-streaming website will soon start broadcasting advertising to mobile users. The company currently gets 200 million video views a day from mobile devices and will put “pre-roll” ads at the beginning of several thousand videos. These videos will be accompanied by a group of music videos that have only just become available for YouTube mobile. The videos will come from Vevo and from YouTube’s network of partners.
The new music clips are only available on Google’s Android handsets, not any other competitior’s tablets or phones. iPhone and iPad users can get the Vevo iPhone app if they would like to view the music clips.