Ellie Goulding, Cee Lo Green and Dizzee Rascal have joined the Music Matters campaign, hoping to educate consumers on the value of music (monetary and otherwise).
These artists join Elbow, Kate Bush, Sigur Ros, Temper Trap and more in creating animated videos explaining why music matters to them.
Music Matters plans to put a trustmark on all music services to help fans identify which sites are legitimate. According to their website, “Globally, 19 out of every 20 tracks downloaded are done so illegally. In an evolving digital landscape, there can be confusion over which sites are legal. We think music fans would like to know that when the site that they are using is legitimate they are supporting the artists, musicians, songwriters and everyone involved in creating the music.”
The campaign supports free downloads, as long as they support the artists. To learn more about Music Matters visit their website, and check out an animated video on why music matters to Kate Bush below.
Music Matters – Kate Bush (23-3-10) from Music Matters on Vimeo.