The James Bond franchise has almost always had its fair share of product placement, with the super-spy driving a different sponsored car in each film. But for the next Bond film, MGM and distributor Sony have arranged for roughly one-third of the funding to come from product placement.
The $45 million allotment sets the record for the highest amount of product placement ever in a film. Steven Spielberg’s Minority Report previously held the title with $20 million.
The question is whether or not they will be able to integrate the product placement without disrupting the film. Casino Royale did feature a semi-awkward scene where Bond discussed his Omega brand watch with the love interest.
The tentatively titled Bond 23 is set for release on Nov. 9, 2012.