James Franco Sells $10,000 Piece of Non-Visible Art

Design News James Franco
Share Tweet Submit

Last month, the increasingly bizzare man-of-the-moment James Franco announced his involvement in a new large-scale art project with the conceptual art duo Praxis (Brainard and Delia Carey). Not necessarily a shocking move, but Franco’s venture gets better—the art is “non-visible.”

The project is called the Museum of Non-Visible Art (MONA) and according to its Kickstarter page, the collaborative effort is,

Franco and Praxis also warn that, “When you contribute to this Kickstarter project, you are not buying a visible piece of art!” Yes, after contributing real money, buyers will not receive any tangible piece of art and will instead by presented with a written description of their purchase.

With prices ranging from $1000 to $10,000, you might ask yourself, “who would actually willingly donate money for pretty much nothing?”

Answer: Montreal web producer, social media marketer, model and actor Aimee Davison.

Davison dished out $10,000 for the conceptual piece “Fresh Air,” which is described as,

In regards to her purchase, Davison explains,

Watch the Kickstarter video for MONA below.

Recently in Design
More from James Franco