Last month, the increasingly bizzare man-of-the-moment James Franco announced his involvement in a new large-scale art project with the conceptual art duo Praxis (Brainard and Delia Carey). Not necessarily a shocking move, but Franco’s venture gets better—the art is “non-visible.”
The project is called the Museum of Non-Visible Art (MONA) and according to its Kickstarter page, the collaborative effort is,
Franco and Praxis also warn that, “When you contribute to this Kickstarter project, you are not buying a visible piece of art!” Yes, after contributing real money, buyers will not receive any tangible piece of art and will instead by presented with a written description of their purchase.
With prices ranging from $1000 to $10,000, you might ask yourself, “who would actually willingly donate money for pretty much nothing?”
Answer: Montreal web producer, social media marketer, model and actor Aimee Davison.
Davison dished out $10,000 for the conceptual piece “Fresh Air,” which is described as,
In regards to her purchase, Davison explains,
Watch the Kickstarter video for MONA below.