A handful of films’ release dates are getting pushed up this December to avoid conflict with the plethora of competition during the Christmas week. Two Steven Spielberg films, which were already expected to be winter blockbusters, are moving up a few days to better their box office numbers.
The Adventures of Tintin is moving from a Friday release date to Wednesday, Dec. 21 to capitalize on an extended weekend. Meanwhile, War Horse, Spielberg’s Oscar-hopeful, is moving to Christmas Day. Chip Sullivan, a DreamWorks spokesman explained, “[The film] is something audiences should be able to see when they’re together with their families on Christmas Day.”
Both films moved ahead of the holiday crowds, but not by much. On the other hand, Mission Impossible: Ghost Protocol is moving a week ahead to Dec. 16 to avoid competition completely. It will now receive almost 300 IMAX screens, which is up a considerable amount compared to what the total would have been if the film kept its original release date.