Study Finds Loud Music Leads to Increased Alcohol Consumption

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Study Finds Loud Music Leads to Increased Alcohol Consumption

Earlier this week, NME reported that a recent study conducted by University of Portsmouth in England indicated that loud music is linked to consumption of alcohol — more specifically, it causes people to drink alcohol faster and in larger quantities.

Research on the subject was helmed by psychologist Dr. Lorenzo Stafford, who surveyed 80 regular drinkers from ages 18 to 28 and instructed them to rank different alcoholic beverages while music was played at various degrees of volume in the background. Across the board, the participants often described the drinks as sweeter when the music was set at a louder volume.

“Since humans have an innate preference for sweetness, these findings offer a plausible explanation as to why people consume more alcohol in noisy environments,” Dr. Stafford said.

Aside from the change in perception of taste, Dr. Stafford’s study suggests that the louder the music is played in the background, the harder it is for a person to keep track of how much they are drinking.