Smashing Pumpkins Launch Visual Social Media Campaign

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When you think of the word “Oceania,” what do you see? How about “Quasar,” or “Panopticon”? The Smashing Pumpkins are asking their fans just that, urging them to interpret what each song title means in a new social media campaign called Imagine Oceania.

As part of the promotion for their upcoming album, the band is giving fans a chance to create artwork for each track with only the title as a guide, allowing them to visualize the imagery with a number of mediums such as painting, design, photographs or even words.

Through a challenge posed by photography blog, a few chosen creatives will have their artwork made into a limited edition print-on-demand canvas poster to be signed by bandleader Billy Corgan and the rest of the Smashing Pumpkins. Other selected pieces will be exhibited through the band’s various social media outlets, whether tweeted or displayed as their Facebook cover photo.

Fans can post photos either on Instagram, Pinterest, Deviantart, or create poems through Textgram. But don’t forget to hashtag them Oceania is set for a June 19 release.

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