recently expanded outside of the U.S. with festivals in Chile and Brazil, but now it’s set to head overseas for a festival in Tel Aviv, Israel, next year on Aug. 20-22. The event is set to take place in conjunction with Israel’s NMC United’s Plug Productions Generator, a music distributor/publisher and production/promotion company. The festival is scheduled to take place at Tel Aviv’s Yarkon Park and is said to showcase 50 artists over the three days.
In a statement on the festival’s website, Marc Geiger of WME Entertainment (a partner of Lollapalooza, LLC.) said: “Israel is an incredibly sophisticated music market. Consumers have a voracious appetite for entertainment, yet there has never been a major music festival. To me, this combination screams Lollapalooza.”
Festival founder and Jane’s Addiction frontman Perry Farrell implied that Lollapalooza plans to expand their international reach in an interview with CNN. He said, “...make no mistake. I want to have a beautiful portfolio of Lollapaloozas to give to my children.”
With this announcement, the festival’s 2013 schedule includes Brazil, on March 29-31, Chile for April 6-7, Chicago on Aug. 2-4 and finally Israel on Aug. 20-22. The festival in Tel Aviv is intentionally scheduled for Tuesday through Thursday to honor the traditions of the Jewish Sabbath, which entails no use of technology or listening to music on Fridays.
Watch the video of Farrell explaining the festival’s expansion below.