It was just a matter of time before Kanye West decided that he should be the one that was doing his own interviews. West has now taken his marketing into his own hands in his most recent interview for his new album, Cruel Summer, in which the rapper sat down and interviewed himself.
All jokes aside, West does a great job interviewing himself. He discusses the album, his creative process and his label, all in a very well thought out manner. Sure, it seems a bit dramatic at times and a little self indulged but what else would you expect? It’s Kanye, after all.