Excessive Volume Law for TV Commercials Begins

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Excessive Volume Law for TV Commercials Begins

In case you can’t quite make out Passion Pit’s “Take A Walk” on the current Taco Bell commercial or hear Blake Griffin hilariously sell the Kia Optima today, don’t be alarmed, your ears are fine. Should this occur, you are likely experiencing the effects of a new Federal Law that took air yesterday, which limits the volume of TV commercials, Deadline points out.

The Commercial Advertisement Loudness Mitigation Act (known as CALM, obviously) applies to commercial broadcasters, cable operators, satellite services and other video distributors, while public broadcasters are exempt.

The law comes thanks to irritated consumers who could not possibly find a better cause to rally behind, and was passed by the House and Senate and signed into law in 2010. The FCC did not force television stations to change immediately, giving them until now to implement the law.