Update: In the wake of the outrage surrounding Instagram’s new terms of service, the photography app released a statement explaining their intentions and clarifying some of the terms’ confusing language. Many took the new terms to imply that Instagram would be selling users’ photos to advertisers, but Instagram outlined that this would not be the case, and that the new terms were included so that users and businesses could help build their brands on the site through taking stock of their followers and what their followers have in common, which could included utilizing usernames and profile pictures. The langauge insinuating users’ photos would be sold has been removed. Read the full statement, which was written by Instagram co-founder Kevin Systerom, here.
From the terms of service:
Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.
We may also share certain information such as cookie data with third-party advertising partners. This information would allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.