In a time when Netflix can release entire seasons of a new show at once, it’s clear that alternatives to conventional distribution methods for films and TV shows are being tested.
Still, we’re not sure we could have ever expected this.
Oscilloscope announced it would be releasing its new film It’s A Disaster, in six-second clips via the social media app Vine.
Oscilloscope Pictures, an independent film distributor based in New York, has placed the majority of the film on the application, available to anyone with the app and the patience to watch a movie in 82 sections (give or take, it’s easy to lose count).
Oscilloscope’s Brice Farnsworth said in a press release, “From the moment [Vine] launched just three short weeks ago, it was so clear to us that six-second loops of video, edited in-phone, and posted in real time was and will be the future of film distribution… We are proud to be an early adopter of tomorrow, early.”
Clearly the company finds the humor in their experiment/marketing campaign.
Todd Berger’s apocalyptic comedy, starring Julia Stiles, America Ferrera and David Cross will be released in theaters on April 12 in its entirety.
Below is one of the early 6-second clips.