The combination of body paint and typography creates a visually stunning anomaly in this gorgeous advertising from New York-based design firm Sagmeister & Walsh. The model’s bodies are entirely covered with typography and bold shapes that sometimes blend into the background behind them. The phrases that are painted on include “forget regret,” “the time is now” and “talk less say more.” The ads were done for Arizone, a luxury department store in the Middle East.

See more images below along with a video of the process of painting and photographing the models.

Aizone Behind The Scenes from Sagmeister & Walsh on Vimeo.