HGTV/Paste SXSW Preview - Social Studies

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HGTV/Paste SXSW Preview - Social Studies

HGTV has teamed up with Paste for our ninth annual party in Austin, Texas, at SXSW, March 13-16. With 11 bands per day, the lineup includes both some of the festival’s most exciting veteran performers including Billy Bragg, Buddy Miller & Jim Lauderdale, Josh Ritter and The Zombies, as well as newcomers like Foxygen, The Lone Bellow and GUARDS.

The official four-day party will be held at one of 6th Street’s biggest music venues, The Stage on Sixth (508 E. 6th Street), from noon to 6 p.m. In the days leading up to the event, we’ll post previews on the artists on the lineup.

Social Studies
Members: Natalia Rogovin, Michael Jirkovsky, Jesse Hudson, Tom Smith, Ben McClintock
Hometown: San Francisco, Calif.
Latest Album: Developer
For Fans Of: Beach House, Ramona Falls

For some bands, it takes years to learn that less is more, but San Francisco’s Social Studies caught on quick with a fierce, stripped-back sophomore release, aptly titled Developer.

“Before, we were rebellious. We fucked with things just because we wanted to push limits and boundaries,” vocalist Natalia Rogovin said. “Developer is a more adult record. We tried to explore sounds and draw out parts to write more moving and focused songs.”

Fronted by Rogovin, the band also features Michael Jirkovsky on drums, Jesse Hudson on bass, and Tom Smith and Ben McClintock on guitars. For a taste of this up-and-coming five piece, look no further than “Still Life,” a soulful, sparse track from Developer that pushes Rogovin’s vocals to the forefront. Here, we see the growing band digging its collective heels into the ground with hooky melodies and head-turning dynamics.