Update: Well, it’s now official. Having reached their two million dollar Kickstarter goal less than 10 hours after its initial launch, Rob Thomas tweeted last night that the Veronica Mars movie has officially been green lit.
Almost six years ago, fans of the UPN (and later CW) show Veronica Mars, were discouraged to learn that the critically lauded program, centering on the titular teenage sleuth played by Kristen Bell, was finally getting the axe after three seasons of low ratings.
Though creator and showrunner Rob Thomas and star Bell long had expressed their desire to continue Veronica’s story via a film version, negotiations ultimately fell through and it looked as though the project was dead in the water.
That is, until today.
According to Entertainment Weekly, Rob Thomas and Co. are planning to commence production on a Veronica Mars feature film. What’s more, they’re turning to the show’s devoted legion of fans for support via Kickstarter.
Launched by Rob Thomas, “The Veronica Mars Movie Project” is currently online and requesting funds. Currently, the project’s goal is $2 million. Should they reach the amount in 30 days, Warner Bros. Digital Distribution has agreed to fund the movie’s marketing, promotion and distribution. Thomas stipulates, however, that more money will mean a meatier film.
“Keep in mind that the more money we raise, the cooler movie we can make,” Thomas says in the project’s description. “A two million dollar fundraising total probably means cross words are exchanged at the class reunion. Three million? We can afford a full-on brawl. Ten million? Who knows…For some reason the Neptune High class reunion takes place on a nuclear submarine! A Hobbit shows up! There’s a Bollywood end-credit dance number! I’ve always wanted to direct Bill Murray. We’ll figure out something cool.”
Thomas went on to say that, if the Kickstarter campaign is successful, the cast and crew will jump into production this summer and release the film in early 2014.
In terms of the film’s storyline, Thomas outlines the plot as such:
“Life has taken Veronica away from Neptune,” he says. “In the years since spoiling Keith’s chances to be reelected sheriff, Veronica hasn’t taken a case. But something big is about to bring her back home and back to her calling. My goal is to include as many of your favorite characters as possible. It is, after all, time for Veronica’s 10-year high school reunion.”
Rewards for backing the project include everything from a PDF of the shooting script to autographed copies of the Blu-Ray/DVD to invitations to the film’s premiere. And, if you have $10,000 dollars to spare, you can even have a speaking role in the film.
Despite the seemingly abrupt nature of this news, Entertainment Weekly reports that this announcement was a long-time in the making. The video accompanying the Kickstarter—which includes appearances from Bell and former cast members Ryan Hansen, Enrico Colantoni and Jason Dohring—was shot in February of last year.
Watch the video announcement below.