Boasting images of a ship crashing through the waves as lightning flashes, Great Lakes Brewing Co.’s “Edmund Fitzgerald” porter’s label has fantastic and eerie qualities as it stands. But what if you could see the epic image in motion?
Trevor Carmic, a video editor at Shotgun Media, decided to put his video skills and his love of craft beer to work with a set of animated beer label gifs. There’s the Lagunitas lady swinging her leg across the label, The Alchemist’s Heady Topper label with bubbles and smoke pouring from the man’s head and Pretty Thing’s creature “Jack D’Or” wiggling around in the mash tun.
See the gifs below, and check Carmic’s Tumblr for more additions. We hope he keeps this work up.