Rooney Mara is the new face for Calvin Klein Downtown, according to HuffStyle. The latest fragrance from the fashion house is advertised as having a floral-woody scent, and the ad shows the 28-year-old actress pulling off the urban-chic look with ease in the black-and-white ad snapped by photographer Jean-Baptiste Mondino.
For her first big beauty deal, Mara also teamed up with Girl With The Dragon Tattoo director David Fincher for the TV promos. If Calvin Klein is going for a more youthful, edgier look with this campaign, it seems that the house might have a dream team on its hands.
The ads will appear in magazine in July, but the fragrance itself won’t hit stores until September.