Rumors have been circulating around the Internet about Kanye West possibly collaborating with his friend Jean Touitou ever since an article in W Magazine talked about West’s “new men’s capsule collection of jeans, T-shirts, and hoodies for a hip French brand, to be unveiled in July.” Well, it looks like there might be some truth behind the rumors.
Yesterday, G.O.O.D. Music producer Travi$ Scott uploaded a photo to his Instagram account showing the top section of a pair of blue jeans with a red tag that reads “A.P.C. KANYE.” Since then A.P.C., the clothing company Touitou founded in 1987, has added the same photo to its website, and Kanye himself has tweeted to confirm the collaboration as well.
The photos posted on A.P.C.’s website include the date and time “07/14 10 AM EST,” which is presumably when the line will be released. There has been no other significant information available about the collaboration, but then again, why would there be? This is the man who announced his sixth studio album with a simple tweet that read “June 18.”
West’s collaboration with A.P.C. is expected to be released on July 14. Until then, we’ll let you know if there are any projections of blue jeans on buildings.