When Louis C.K. announced that he’d be releasing his stand-up special Live at the Beacon on his own website for $5, comedians around the world took note. It opened the door for a new way of distributing specials, and now Lewis Black is set to toy with another medium. Black will release his next stand-up special Old Yeller on pay-per-view and various video-on-demand outlets.
Back in March Black was interviewed by LaughSpin and was asked about adopting the direct-to-consumer model. Black stated that he’d “thought about it” but with such a wide audience range (“from 15 to 80” according to Black) he knows that can alienate some of his crowd. “I have three generations showing up,” Black remarked, “and two generations are not going to watch it like that. I’m not going to sit there…I’ll sit there for 10 minutes [watching on a computer]. If I’m on a plane, sure. But otherwise, fuck you.”
So Black has taken on a brand new model, Old Yeller will be the first stand-up special to broadcast simultaneously on all cable, satellite and telco platforms. Xfinity, Time Warner Cable, Cox Communications, DirecTV, Dish, Cablevision, Charter Communications, AT&T U-Verse, Verizon FiOS and many others will broadcast Black’s special live on Aug. 24 at 9:30 p.m. EST.
“We are proud to be the first to debut this groundbreaking comedy special simultaneously live on all cable and satellite providers,“ said Bill Bromiley, Image Entertainment’s Chief Acquisition Officer. “Audiences will have even more of an opportunity to see for themselves the genius of Lewis’ comedy.”