Watch Akron/Family's New Video for "Sand Talk"

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Watch Akron/Family's New Video for "Sand Talk"

Earlier this year Akron/Family released their seventh studio album Sub Verses to much critical acclaim. The grizzled psych-rock veterans recently passed the decade mark of their career and through it all they’ve stuck to the same sort of unbridled intensity that initially propelled them into the spotlight. Sub Verses delves deeper into Akron/Family’s psyche, and the album is filled with tightly wound explorative tracks like “Sand Talk” that shoot off in spastic rhythmic directions but come together in a cohesive manner.

The newly released video for “Sand Talk”, directed by Los Angeles conceptual artist Ali Beletic, meshes together various clips of footage from Akron/Family’s career. Visuals kick in with archived performances from the bands storied career and eventually find their way into a piece of off-the-wall performance art.