It’s no secret that Lorde (Ella Yelich-O’Connor) is currently one of the most coveted pop acts in the industry. Her song “Royals” has dominated the worldwide charts for six weeks now, while her debut album Pure Heroine has spent five weeks in the U.S. top 10.
Now, after a several month-long bidding war between more than six different publishers, the New Zealand singer has signed a $2.5 million deal with Songs Music Publishing, according to Billboard.
Songs beat out other big-time industry publishers including Universal Music Publishing Group, Sony/ATV, Kobalt and Spirit. Matt Pincus, founder of Songs, told Billboard that Songs’ president and A&R head Ron Perry deserved most of the credit for closing the deal with Lorde.
“She could have signed anywhere she wanted to sign, and I don’t know what other people were offering, but as we often say—music publishing is about relationships and it’s about people,” Pincus said. “Ron really connected with Ella and vice versa, and it’s really a tremendous opportunity for us. I’m incredibly proud to be Ella’s publisher—we think she’s a once-in-a-generation type artist.”
Under her new contract, Lorde will also write and collaborate with other Songs artists including the Weeknd, Nelly, Pharrell and Diplo, according to Perry.
“She’s gonna be a really big songwriter outside of Lorde,” Perry said. “She’s going to have a lot of big songs out there as Ella, and it’s a great feeling that we can be at a place that understands music comes first and foremost.”
Lorde, who recently celebrated her 17th birthday, is currently the youngest female artist to hold a No. 1 spot in 26 years.