Jay Z and Beyoncé are ready for a major lifestyle change, one that could last the superstar couple about three weeks as long as they possess the necessary endurance. In an open posting to the 22 Days Challenge initiative, Jay Z writes that his 44th birthday recently inspired him to eliminate animal products from his diet.
Jay Z and Beyoncé really like the number four a lot, and Jay Z even sensed something magical about this whole initiative when he realized that the two digits of the 22 Days Challenge add up to — you guessed it — four.
“There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge,” he wrote. “Coupled with the fact that the challenge ends on Christmas day…It just feels right!”
The 22 Days Challenge was created by physiologist Maco Borges, who believes that it takes 21 days to make or break a habit. On the 22nd day, Jay Z says “you’ve found the way.” He’s also asking for some help from any “professional vegans” who might know of a few good spots in New York City along the way.