Some breweries and distilleries pour all of their time and energy into creating top notch booze. Others come up with a way to make their beer glow in the dark. The booze business if overflowing with gimmicks. You can find liquor bottles shaped like guns. Beer that swirls around and around through a vortex of glass grooves before it hips your lips…because making the beer dizzy increases the chances it will get you drunk? I don’t know. I guess gimmicks aren’t supposed to make sense. They’re just supposed to be flashy and irresistible. Forget about the beer, this can is also a breathalyzer! Actually, that gimmick might come in handy. Someone get on that.
In the meantime, here are 10 of the Most Ridiculous Drinking Gimmicks In Modern History. Buyer beware.