Stemming from her desire to create a three-dimensional space for letters and numbers, designer Audra Hubbell’s most recent piece Letters at Large is displayed all over the city of Chicago. Hubbell used a classroom projector, a camera and a computer all hooked up to a mobile boat battery to display her large-scale typography near Chicago landmarks, which included Cloud Gate in the AT&T Plaza in Millennium Park along with skyscrapers and streets.
Hubbell took photographs of each art form so that she could later display them for her MFA Thesis in Chicago.
“My goal was to utilize the urban Chicago surroundings as compositional elements,” Hubbell wrote on her website. “By projecting large single letterforms into the outdoor environment, I was able to study how space affected the formal qualities of the letterforms and also how the letterform altered the feel of the space. The three dimensional space transformed the letterforms into completely unexpected shapes. The project became about finding the perfect harmonies in the formal qualities of the letter and the visual themes of the space itself.”
You can view more photographs of the Letters at Large project on Hubbell’s website here.