Bloomingdale’s is spicing up Super Bowl XLVIII with a bit of shine and a lot of sparkle. Well-known fashion designers from the Council of Fashion Designers of America, which include Michael Bastian (Polo Ralph Lauren) to Donna Karan (DKNY), have teamed up with Bloomingdale’s to create 48 haute couture football helmets. The floral, fur and glitter studded helmets are currently being auctioned off until Feb. 4 to raise money for the NFL Foundation, which supports the health and safety of athletes. Minimum bids started at $248 and as of today the highest bid is $2,276 on menswear designer John Varvatos’ helmet, which was inspired by his hometown and the melting pot of music in Detroit.
You can view the collection of helmets in the windows of Bloomingdale’s store in New York City on 59th Street and a few of our favorites below.