New Belgium Redesigns Beer Labels

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New Belgium Redesigns Beer Labels

The next time you pick up that oh-so-familiar Fat Tire, it’ll be dressed in completely different clothes. New Belgium Brewing has introduced completely redesigned packaging for all the beers in its portfolio. The brewery’s flagship beer, Fat Tire, has some of the same elements that you’re used to (the bike is still there, don’t worry), but with a simpler presentation and cleaner lines.

See the evolution of the new label in the video below.