Actually, they’ve made a teaser for the Super Bowl ad they would’ve made if they had the money to make an ad for the Super Bowl. Actually, they can’t call it a Super Bowl ad because of trademark infringement, so it’s a teaser for a S** B* ad. Newcastle has even asked Reddit beer geeks to come up with ideas for the Super Bowl ad that Newcastle could make if they had enough money to make a Super Bowl ad. Then, Newcastle will make a big, gimmicky Super Bowl ad based on those suggestions in an attempt to “make every redditor empty their wallet and fill it with smooth, refreshing Newcastle Brown Ale.”
So far, most of the suggestions on reddit center around bears and the use of the word “bullocks.” One dude really, really wants to see “things that bounce.”
Here are 10 gimmicky Super Bowl ads that we love even though they’re gimmicky Super Bowl ads. No matter what you think of the beer featured in these commercials, you gotta love the ingenuity behind getting a brown bear to drink Hamm’s, or putting sunglasses on a dog (hilarious!). We even included two classic beer commercials from the ‘60s and ‘70s that were dug up by the good folks at Super Bowl Commercials.
Then there’s the “behind the scenes” video with actress Anna Kendrick, who was supposed to star in the Super Bowl ad that Heineken didn’t have the money to make, which offers such choice catch phrases as, “like a bunch of dicks,” and “beer commercial hot,” and “Newcastle…suck it. Suck it.”
Bravo Newcastle. Bravo.