Anthony Wood, CEO of America’s most popular streaming device, Roku, announced the new product design of the Roku TV yesterday. The company will be competing with Samsung, LG and Sony but is pairing up with top global TV manufacturers, TCL and Hisense in order to distribute an attractive but simple and software-equipped entertainment system. Roku will continue to produce the streaming-player device, but consumers will now have the option of investing in the device or the television.
For convenience, the Roku TV can be controlled from the iOS or Android app and will also include a remote with only 20 buttons for easy navigation to watch a Blu-Ray movie or tv show or to play a video game. Upon turning on the television, the Roku home screen will still include a stream of over 31,000 movies and 1,200 channels consisting of live sports, news, TV shows, YouTube, Hulu, Netflix, Pandora and many other programs. The price tag for Roku TV has not yet been released but the TV models will measure from 32 inches to 55 inches and will be purchasable in the fall at major retail stores.