The two biggest C.K.s in popular culture stand about as diametrically opposed to one another as two things sharing the same initials can get. The elegance, mystique and commercialism of the fashion giant doesn’t seem like it would gel with the pasty bald dome and over-the-belt gut of the biggest name in comedy, but maybe that’s all the more reason to smash them together into one glorious ad campaign. This is what the LouisCKOne Tumblr has done (and, apparently, is currently doing), creating a number of ads depicting the Louie star as the face of his own, Calvin Klein-like cologne. Check some of them out here and visit the Tumblr for updates. It’s about time the world’s greatest stand-up got into the fragrance game.