Justin Vernon Shares a Piece of Eau Claire for Red Wing Shoes

Music Video Justin Vernon

Much of Justin Vernon’s story is rooted in Eau Claire, Wis., so it’s natural that Red Wing Shoe Company recruited the songwriter for a video series that explores Midwest locales. The video above is titled “Made In The Land Of Wheat And Maize,” and while this is a promo for Red Wing Boots, there are a few glimpses of footwear. Instead, the clip mainly highlights Vernon’s Midwest roots and shares a bit of his history in the music business.

Watch the video above.

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