Maker's Mark Announces Big Expansion

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Maker's Mark Announces Big Expansion

Last year, Maker’s Mark announced a controversial plan to lower the alcohol content of its bourbon to keep up with the thirsty American public. The American public unleashed a collective “boo,” and Maker’s Mark rescinded its plan to water down its booze. It seems that they’ve now come up with a better idea to match demand—develop a $67 million distillery expansion that will add a third still and increase bourbon production by 50%.

In 2013, sales for Maker’s Mark grew by 17%, the most of any of Beam’s “power brands.”