Foursquare Rebrands with New Logo, Purpose and Brand New Sister App

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Foursquare Rebrands with New Logo, Purpose and Brand New Sister App

Foursquare Labs, Inc., creator of the social app Foursquare, announced Wednesday that they will be unveiling an improved version of their service, complete with a rebrand and a brand new app.

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As of Thursday, all check-ins, the feature that defined Foursquare, have moved to their new sister app Swarm. The original Foursquare app will be overhauled and repurposed with a focus on local and personalized search.

“Why should two very different people get the same recommendations when they visit Paris? Or the same list of places when they’re looking for a bar? We’re about to change that. In a couple weeks, we’re rolling out a brand new version of Foursquare that’s all about you,” says the Foursquare blog.

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Foursquare offered a few sneak peeks of their rebranding, which includes a redesign of their original app and a new logo. The app’s original check mark logo will be replaced with a new slanted pink and white “F”.

According to Foursquare, the new logo designed it to be a mix of map pin and superhero emblem. “We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision.”

Foursquare supports a growing community of 50,000,000 users. According to their most recent update, more than three quarters of the Foursquare community is already using the new Swarm app.

Keep your eyes peeled for app updates and the all new Foursquare. In the meantime, happy Swarming.

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